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Industry operating margin 3.1% Industry average

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Industry staff costs 35.2% Industry average

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Industry Advertising and market research NACE M73

Industry figures: 2020 PDF (members)

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Industry column: % of revenue, 2020 (Eurostat).

Item	Industry %	Your %
Total revenue	100.0%	100.0%
Staff costs Wages, social security and pension contributions	35.2%
Other operating costs Purchases, housing, transport, marketing, services	61.8%
Operating result (EBITDA)	3.1%

Eurostat publishes no separate energy figure for this industry — include energy in “Other operating costs”.

Source: Eurostat Structural Business Statistics (latest available year).

Industry You

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