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    Knowledge base

    Knowledge for running a better business

    Practical guidance for start-ups and established businesses: from strategy and marketing to the figures behind your plan. Pick a topic and read on.

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    • Start-ups From idea to launch: everything for a solid start
    • Strategy Set your course, analyse the market and back up your choices
    • Marketing Find customers, keep them and bring them back
    • Finance Planning, Measure and Steer
    • Planning and Control The planning and control cycle
    • Sustainability Future-proof business with an eye for people and the environment
    • ICT Streamlining information management
    Start-ups From idea to launch: everything for a solid start Overview
    • Overview Start-ups
    • Start in eight steps
    • Online business plan
    • Your starting situation
    • Business plan and financials
    • Money, pricing and income
    • The first year
    • Starting by industry
    Strategy Set your course, analyse the market and back up your choices Overview
    • Overview Strategy
    • Strategy in five steps
    • Put it in writing and apply
    • Strategic analysis
    • Strategic choices
    • Execution and control
    • Strategic themes
    • Trends by industry
    Marketing Find customers, keep them and bring them back Overview
    • Overview Marketing
    • Strategic marketing plan
    • Marketing step by step
    • Marketing for small businesses
    • Marketing concepts and models
    • Create a marketing campaign
    • Online marketing campaign
    • Ten promotion tips
    • Affiliate marketing
    • Digital marketing
    • Social media for business
    • Social media glossary
    • Facebook business page
    • Announcing a price increase
    Finance Planning, Measure and Steer Overview
    • Overview Finance
    • Bookkeeping and records
    • Business taxes
    • The finance function
    • Exchange rates and currency risk
    • Ten financial tips for SMEs
    • Reduce costs and improve profit
    • Activity-based costing
    • Cost analysis with sector data
    • Grants and public funding
    • Customer profitability
    • Contractor or employee
    • Income protection for the self-employed
    • Pension for the self-employed
    • Company car: buy, lease or private
    • What lenders assess
    • Year-end checklist
    Planning and Control The planning and control cycle Overview
    • Overview Planning and Control
    • PDCA cycle
    • SMART goals
    • Annual plan
    • Business budget
    • Cash flow forecast
    • Rolling forecast
    • Management reporting
    • Hoshin Kanri
    • Zero-based and Beyond Budgeting
    • Revenue up, profit down
    • Retail KPIs
    Sustainability Future-proof business with an eye for people and the environment Overview
    • Overview Sustainability
    • Energy efficiency obligations
    • Solar, batteries and grid congestion
    • Funding for sustainability
    • Carbon footprint
    • Sustainability reporting and VSME
    • Green claims
    • Sustainable procurement
    • Sustainable mobility
    • Business waste and recycling
    • Packaging rules and the PPWR
    • Circular business
    ICT Streamlining information management Overview
    • Overview ICT
    • IT costs and TCO
    • Choosing an IT partner
    • Business intelligence
    • Excel or Power BI
    • Power BI setup and governance
    • Having a Power BI dashboard built
    • Choosing accounting software
    • Choosing and implementing an ERP
    • E-invoicing around the world
    • Cloud or your own server
    • Backup and recovery
    • Cybersecurity basics
    • Ransomware: the first 48 hours
    • Security questionnaires
    • Data protection in practice
    • AI use cases by department
    • AI policy and AI literacy
    • AI strategy
    Featured Firmfocus Business Planner Write your business plan online, with the figures of your sector alongside. See the planner Find your sector Key figures, trends and benchmarks per industry, ready to compare with your own numbers. Browse the sectors
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Only the summary below is included in this conversation. Depending on what Firmfocus allows centrally, what the owner enabled in company settings and what is relevant to your question, it may contain information from: basics (idea, mission, vision), the founding team, strategy and SWOT, the marketing mix, organisation, staff, the financial forecast with industry benchmark, and the plan status. No full texts or individual bookings; recognisable contact details and registration numbers are filtered out as much as possible. You switch sharing on or off per conversation.

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    Branchecijfers · Tools · Volledige toegang

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    +4,2% omzettrend lopend jaar
    300+ sectoren · 16 jaar trend · CBS-bron
    • Branchecijfers tot lopend jaar
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