The starter who needs a plan
You are starting a business and want a plan with figures that hold up for your industry: as a guide for yourself, and in a format a bank, investor or adviser knows and can check.
Find your industry and see the figures
Industry figures, Business Planner and Advisor
Figures for your industry and a plan that steers your business
Firmfocus gives you the figures and industry information of European sectors, the Firmfocus Business Planner to turn them into a well-founded plan for a new or an existing business, and the Firmfocus Advisor that reads along when you want it to. For entrepreneurs, and for the accountants and advisers who support them.
- Since 2000
- From € 15 for one month, no automatic renewal
- Export to PDF and Word
For anyone who has to back a decision with figures
Three situations Firmfocus is built for. In all three you work with the same industry figures, the same plan and the same Advisor.
The accountant or adviser with several clients
You guide SME clients through plans, forecasts and benchmarks. You want a separate file per client, the same industry figures as the source, and a document you can export and share.
Annual Pro for 10 companies, team memberships for firmsThe established business that wants to know where it stands
You have been trading for years, but want to know whether your margins and costs are in line with the sector, and where the room is. Then you want next year's plan sharp.
Compare your figures with the sectorSector figures and industry information for European industries
Per sector and country you see revenue, operating margin, cost structure and company counts, with industry information on outlook, cost mix and key figures. The basis is Eurostat data, normalised and enriched by Firmfocus. For the Netherlands, Firmfocus adds its own series for more than 300 industries, maintained since 2000.
- Cited as a source in research for ministries and regulators, in parliamentary papers and in court rulings.
- Compare operating figures, cost item by cost item, with the sector average, for your own business or for every company you manage.
- Without an account you see the key figures of your sector; as a member also the most recent years, the forecast for the current year and the comparison with your own figures.
A plan in 18 steps, with your industry figures and example texts already in place
You never start from a blank page, whether you are starting a business or steering an existing one. The Planner puts your industry figures in place, offers example texts for every section and shows with the quality meter what each chapter still lacks. From strategy and marketing to results, investments and cash flow, in one continuous structure.
-
Choose your industry
The key figures of your sector go straight into the plan and the financial forecast.
-
Work through the 18 steps
With example texts per field and a quality meter that shows which chapter still needs attention. You hold the pen.
-
Export and share
PDF or Word in your own brand colour: the steering document for the year ahead, and easy to share with your accountant, a bank or an investor.
The Advisor reads along in your plan, only when you switch it on
The Firmfocus Advisor answers business questions in the context of your plan and your industry: which cost item is out of line, what this means for the forecast, where to start. You decide per company whether your plan and figures go into the conversation.
- Your plan and figures are only shared when you switch that on yourself.
- Conversations are visible only to you, are not used to train AI models, and you can delete them at any time.
- The Planner works fully without AI. You switch writing help on per section, and your text stays yours.
From 15 euros for one month of access, with no automatic renewal
The same data and tools in every membership. The difference is the term and the number of companies you manage. All prices include VAT.
Industry figures, Business Planner and export to PDF and Word, for one month, for your own organisation. It simply ends.
The same data, Planner and export, for a year, for your own use with 2 companies in the Planner.
For accountants and advisers: 10 companies, each with its own plan, figures and export. Firms choose a team membership.
- Fixed term, no automatic renewal
- Access right after payment
- Invoice in your company name
- Downloaded tools and exports remain yours, also after the term
Used by businesses, accountants, banks, government and education
Firmfocus has existed since 2000. The approach comes from business control in international organisations: clear goals, sharp key figures and a plan that steers. The industry figures are updated continuously and are cited as a source in research for Dutch ministries and regulators, in parliamentary papers and in court rulings.
Advice about your business, not about businesses in general: your plan, your industry context and, if you want, your own figures come together in one place.
- Entrepreneurs and start-ups
- Accounting and advisory firms
- Banks and financiers
- Municipalities and government
- Schools and universities
- Industry associations
New figures and insights
The industry figures and the knowledge base are updated continuously. This is what visitors read most, and this is new.
Most read
Firmfocus Business Portal
Explore our specialized resource page designed for aspiring entrepreneurs. Learn how our online business plan tool can guide you in creating a robust plan essential for your business success. Get insights on the benefits, features, and exclusive access offered to premium users.
Porter's value chain: analysis and example | Firmfocus
Porter's value chain explained: primary and support activities, linkages, a five-step analysis and a worked wholesaler example with costs and choices.
TOWS matrix: from SWOT to strategic options | Firmfocus
TOWS matrix explained: SO, WO, ST and WT strategies, questions that produce new options, and how to work out and limit your strategic options.
Core competences and VRIO analysis | Firmfocus
Core competences and VRIO analysis: Barney's four questions, Prahalad and Hamel's three tests, a five-step method and a worked sheet-metal example.
Value disciplines of Treacy and Wiersema | Firmfocus
Value disciplines explained: operational excellence, customer intimacy or product leadership, what each asks of your organisation, and a self-test.
Newly published
AI strategy: from pilots to measurable results | Firmfocus
AI strategy for business: six questions for management, the EU AI Act's risk levels, roles and timeline, six steps and a worked insurance broker example.
Knowledge base for founders and small businesses | Firmfocus
Practical guides for founders and small businesses: start-up steps, business plan, forecasts, pricing and the first year, with international sources.