Industry overview
The Rental and leasing activities sector across Germany comprises approximately 21,932 enterprises employing about 120,602 people and generating €59.5 bn in net turnover in 2020. The average enterprise size is – employees per firm. This is a useful yardstick when assessing whether your own operation sits within the typical scale band of the sector.
Profitability
With a robust operating margin of 48.5% of revenue in 2020, the sector reports €28.9 bn of gross operating surplus (Eurostat's EBITDA-equivalent, before depreciation). This figure provides the headline benchmark against which an individual operator can sanity-check their own bottom line, values significantly below indicate cost or pricing pressure, those above suggest competitive advantage worth defending.
Cost structure
The Rental and leasing activities cost mix is reasonably balanced: cost of revenue at 52.9%, personnel at 9.5% and energy at – of turnover. Without a single dominant cost driver, margin management requires attention across the full operating envelope rather than focus on any one line.
Trend & trajectory
Over the period 2008 to 2020 the operating margin moved from 54.9% to 48.5% (-6.4 percentage points), a deteriorating trajectory that warrants attention. Sectors with stable or improving margins tend to reflect successful pass-through of input costs and disciplined capacity management; declining margins typically point to either over-supply or a structural cost squeeze that warrants strategic review.