Businessplan Online
Marketing: Personeel
Inventory of Required Personnel
For the success of your business, it is important to define the desired employee profile in general terms, as well as their tasks, responsibilities, and requirements. In this section, you describe the profile of the staff you intend to hire, including the education, work experience, and competencies needed for the roles. You may also include personality and character traits that are important for performing the job successfully. Below is an elaboration of these elements:
- Employee profile: Provide a detailed description of the desired profile.
- Description: This includes aspects such as education level, relevant work experience, specific skills and knowledge required for the role. Also describe the tasks and responsibilities associated with the position.
- Requirements:
- Education and experience requirements: Specify the education level and work experience needed for the roles. Mention the minimum education required and any specific diplomas or certifications. You may also indicate relevant experience levels or years of work experience.
- Competencies: Identify the key competencies needed for the roles. These may include technical skills and soft skills such as communication, problem-solving, leadership, analytical thinking, teamwork, or customer focus. Highlight which competencies are critical for successful job performance.
- Personality and character traits: Indicate which personality and character traits are important for the roles. These may vary depending on the nature of the work and company culture. Think of traits like flexibility, precision, stress resistance, creativity, proactiveness, or entrepreneurial spirit. These characteristics can contribute to an employee’s effectiveness and success within the organization.
- Company culture and values: If relevant, describe your company culture and values, and explain how they influence the desired personnel profile. This helps clarify which traits and attitudes are preferred for fitting well within the team and organization. Consider aspects such as team spirit, customer focus, result orientation, or sustainability.
- FTEs: Indicate how many full-time equivalent positions you expect to need for each profile.
By defining the desired employee profile, you ensure that you attract candidates who align with your organization’s needs. This helps during the selection process and supports the creation of a strong team capable of achieving your business objectives.

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