Businessplan Online

Registering Your Business

To write a business plan, you first need to register your company in the application. You can easily do this under “manage companies” in the menu bar. The video below shows how to do this. Here, you also enter the sector in which you operate. This allows the artificial intelligence functionality to be guided accordingly and lets you compare your financials with the market.

Business Idea

The business idea is the foundation of the company and describes what the company offers. A business idea can stem from a new concept or an improvement on an existing one. Often, the idea is accompanied by a market analysis, providing insight into customer needs and assessing whether there is sufficient demand for your offering. A strong business idea is unique and distinctive, has a clear target audience, and offers a solution to an existing problem or fulfills a customer need.

Describe your business idea concisely and clearly: Start with a clear and brief description of your business idea. Provide an overview of the core activities and the purpose of your business. Ensure the reader gets a solid understanding of what your company does.

Identify the problem you solve: Specify what problem your business idea addresses. Explain why this problem matters and how your company plans to solve it. This gives the reader context for understanding your company’s value proposition.

Explain the added value: Describe how your business idea adds value to the market. Identify the benefits your products or services offer compared to existing solutions. Explain why consumers or clients would choose you.

Mission

The mission of a company describes its reason for existence and what it aims to achieve in the long term. It is an essential part of the company's identity and guides its activities and decisions. A mission should be ambitious, yet realistic and achievable. It outlines the company’s core values and how it aims to differentiate itself from the competition. A mission should be inspiring to employees, customers, and other stakeholders.

Vision

The vision of a company describes its future and how it intends to get there. It outlines the long-term goals the company wants to achieve and how it plans to develop. A vision should be ambitious and challenge the company to bring out its best. It should provide strategic direction and clarify the company’s position and goals. A strong vision creates focus and engagement among employees and helps the company stand out from competitors.

Difference Between Mission and Vision

There is often confusion between mission and vision. The mission explains what the company wants to achieve, while the vision describes how it aims to do so and the role it wants to play in the world. Through its vision, a company defines its direction and presents a concrete image of what the future could look like.

Conclusion

A strong business idea, a clear mission, and an inspiring vision are essential components of a successful company. The business idea forms the foundation, describing the product or service the company offers. The mission defines the company’s purpose and long-term goals. The vision outlines the future direction and how the company intends to reach its goals. It is important for entrepreneurs to develop and communicate these elements clearly to employees, customers, and other stakeholders.

Short Impression and Instructional Video

Explanation of Legal Structures

Choosing the right legal structure is an important step when starting a business. The legal form determines aspects such as the entrepreneur’s liability, tax obligations, and administrative requirements. It’s important to carefully consider which legal form best suits your business activities and goals.

For new entrepreneurs, it's recommended to seek thorough information about the different legal structures. The Chamber of Commerce and the national government provide comprehensive information about the various forms and their pros and cons. This allows entrepreneurs to make an informed choice.

For experienced entrepreneurs, it can also be worthwhile to reassess the legal structure, especially when the business activities change or the company grows. Regularly evaluating whether the current structure still fits the business can help make timely adjustments and avoid potential issues.

Choosing the right legal structure can be complex. That’s why it is advisable to seek expert advice from a notary, accountant, or tax advisor. They can help make a well-considered choice for the most suitable legal form. Also see the article on legal structures on this website.