Businessplan Online

Use Promotional Tools to Reach Your (Potential) Customers

Within the marketing mix, the "promotion" component is essential for bringing your products and/or services to the attention of your target audience. In this section, you describe the different promotional tools you intend to use and provide the following information: type, name, function, and description.

Types of promotional tools you may consider include:

1. Advertisements: This includes placing ads in print media or online to raise awareness of your products or services among your target audience. Think of ads in magazines, newspapers, or on websites. The function of advertisements can range from increasing brand awareness to driving direct sales.

2. Social media: This involves using platforms such as Facebook, Twitter, Instagram, or LinkedIn to reach and engage your audience. You can assign names to your social media activities, such as setting up a Facebook page, tweeting on Twitter, or sharing visual content on Instagram. The purpose of social media can be to foster interaction, build brand awareness, and create relationships with your audience.

3. Events: This includes organizing or sponsoring events to reach and engage your target group. You can name these events, such as sponsoring a sports event or organizing a product launch. Events offer the opportunity to connect in person, present your products/services, and build relationships with your audience.

4. Direct mail: This involves sending mail or email to your audience to inform them about your products or services. You can name these campaigns, such as sending a brochure or setting up a personalized email campaign. Direct mail is a targeted way to deliver your message directly and encourage action.

For each promotional tool, it is important to define a clear function, such as increasing brand awareness, boosting sales, encouraging interaction, or building relationships. Additionally, it is important to provide a brief description of how the tool will be used and what the intended outcome is.

Using various promotional tools allows you to reach your audience across different channels and in different ways. By choosing the right mix of tools and aligning them with your goals, you can communicate effectively and engage your audience—ultimately leading to greater visibility, engagement, and sales of your products or services.