Starting a business by industry: the figures, rules and risks per sector

Investment, margins, licences and risks are set by the industry you choose, so start from the figures of your own sector.

5 topics Updated 2026
In this topic: Start a business 7

Starting by industry: the figures, rules and risks that differ per sector

An online store, a restaurant, a construction firm and a consultancy share a registration form and little else: investment, margins, licences and risks are set by the industry you choose.

Every industry has its own numbers and rules

Starting a business by industry means starting with different money, margins and rules. A consultant can open with a laptop, an insurance policy and a network. A restaurant owner signs a lease, fits out a kitchen and hires staff before the first guest walks in. The general route is the same everywhere and is set out in the eight steps to start a business. What changes per industry is the investment, how much of each euro of revenue you keep, which licences apply and where things go wrong.

The cost structures show how far apart these businesses are. In the EU average for food and beverage service activities, staff costs take 32.3% of revenue, against 11.9% in retail trade (source: Firmfocus, October 2026). A restaurant with a quiet month still pays its kitchen team; a shop with a quiet month mainly buys less stock.

Survival differs too, and not always in the direction people expect. Of the US establishments opened in the year to March 2015, 44.2% in retail trade, 42.6% in construction, 41.6% in accommodation and food services and 34.3% in professional, scientific and technical services were still operating ten years later (source: US Bureau of Labor Statistics, December 2025). Low start-up costs make it easy to enter, and just as easy for the next competitor.

Guides for starting a business by industry

Start an online store

The online market, distance-selling rules in major markets, and what is left per order after shipping, returns, payment fees and advertising.

Start a restaurant or café

Food hygiene registration and alcohol licensing per country, how restaurant costs split, own money, and how many covers a day you need.

Start a construction business

Subcontracting or your own clients, contractor licensing, construction tax rules, worker status, and a carpenter's hourly rate.

Start a consultancy

Positioning around a client problem, rates and utilisation, worker status and professional indemnity, with an HR consultant as the example.

Start a clothing store

Concept, location and rent, open-to-buy and sell-through, textile labelling and the new EU rules on unsold clothing.

Four industries at a glance

Four industries compared on the points a lender asks about first, with EU averages from Eurostat as shown on the Firmfocus industry pages.

IndustryTypical investment driversMargin structure (EU average)LicencesMain risk
Online storeStock, website and photos, advertising before the first salesRetail trade as a whole: operating result before depreciation 6.5% of revenue, staff costs 11.9% (source: Firmfocus, October 2026)Distance-selling consumer law, product safety, VAT or sales tax where customers liveAdvertising and returns eat the margin per order
Restaurant or caféKitchen and fit-out, rent deposit, cash for a slow startFood and beverage services: operating result before depreciation 7.5%, staff costs 32.3% (source: Firmfocus, October 2026)Food business registration, hygiene plan, alcohol licence, often terrace or late-opening permitsHigh fixed costs from day one, while guest numbers are still a guess
ConstructionVan, tools, insurance, materials paid before the client paysSpecialised construction: operating result before depreciation 12.2%, staff costs 25.9% (source: Firmfocus, October 2026)Contractor licence in many states and provinces, building and safety rules, special tax schemesDependence on one main contractor and late payment
ConsultancyLaptop, insurance and unpaid time for finding clientsHead offices and management consultancy: operating result before depreciation 11.3%, staff costs 29.1%, latest year shown 2014 (source: Firmfocus, October 2026)Rarely, except regulated advice such as financial or legal; worker status rulesOne large client who stops you building a position

Operating result before depreciation is the gross operating surplus; averages refer to 2020 unless stated otherwise (source: Firmfocus, October 2026). For a sole trader, the owner's own work is not in staff costs, so the margin also has to pay you.

From industry figure to your own plan

An industry average is a benchmark, not a target. It mixes small and large firms and good and bad years. Use it to test your plan on three points.

  1. 01

    Does your gross margin fit?

    A clearly higher margin than comparable businesses needs a reason: better purchasing terms, a premium product or a niche with less price pressure. Without one, the bank assumes the average.

  2. 02

    Are staff and premises costs realistic?

    Compare staff costs and rent as a share of revenue with the industry. A plan far below the average has usually left someone out, often the owner.

  3. 03

    How much revenue do you need?

    Calculate the revenue that covers your fixed costs and the revenue that also pays you, then ask whether your location and capacity can deliver it.

The industry figures show cost structure, margins and trends per EU sector. With the profit and cost benchmark you put your own forecast or results next to them. The guides on the profit and loss forecast and break-even take you through the calculation.

Licences: check your country and your town

One principle holds almost everywhere: the more an activity touches food, alcohol, safety, health or other people's money, the more likely you need a permit before you open. In the US, states regulate a broader range of activities than the federal government, and restaurants, retail and construction are commonly regulated locally (source: US Small Business Administration, October 2026).

  • National portal: the SBA, GOV.UK, Your Europe, business.gov.au, or BizPaL in Canada.
  • Local authority: zoning, signs, terraces and opening hours.
  • Industry regulator: food safety, contractor licensing or financial supervision.

Rules change, so check before you sign a lease. The step on business name and licences explains how, and the overview Start a business covers everything around the industry-specific part.

In which industry is starting a business easiest?
Services such as consulting, design or bookkeeping have the lowest start-up costs. That works both ways: competitors start just as easily, and in US data professional services had a lower ten-year survival rate than retail, construction or accommodation and food services (source: US Bureau of Labor Statistics, December 2025). Retail, hospitality and construction need more money upfront, which also keeps some competitors out.
Where can I find figures for my industry?
Start with the Firmfocus industry figures, which show EU average cost structures and margins per sector based on Eurostat. National statistics offices such as the US Census Bureau, the ONS, Statistics Canada and the Australian Bureau of Statistics publish business counts and survival rates. Check what each source counts, because businesses, establishments and locations give different totals.
Do I need a licence for my industry?
That depends on the activity and the country. Food and drink, alcohol, construction, childcare, transport, health care and financial services usually need a licence or registration before you start. Advice work and online sales of ordinary goods rarely need one, but consumer, product safety and tax rules still apply.
Industry figures

Put your plan next to the cost structure of your industry


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