Write your business plan online and keep it current
Write, back up and update your business plan in one portal. For founders, established businesses and their advisers.
In this topic: Home 4
Who it is for
For every stage of your business
A business plan is not written for a single moment. You draw it up when you start and update it whenever your business changes.
Founders
A plan that convinces a lender
You are going to a bank, a microlender or an investor and need a plan that holds up. For every part you see what a lender wants to read.
Established businesses
Review your course regularly
You invest, grow, hire staff or enter a new market. With a plan that is up to date, you take those decisions on solid ground and keep your focus.
Accountants and advisers
Plans with and for your clients
One fixed structure for every client file. With the annual Pro membership you use the planner for your clients and manage several organisations.
Plan and steer
From plan to steering tool
Many business plans disappear into a drawer once the loan application is done. That is exactly when running the business begins.
In the Business Planner your plan stays available. You adjust assumptions, figures and choices when your situation changes, and export an up-to-date version for your bank, accountant or business partner whenever you need one.
Moments to review your plan:
- An investment or a new loan application
- Growth with staff or an extra location
- A new product or a new target group
- The yearly strategy session with your team or adviser
Example: for every part you see what is still missing.
How it works
How you build your plan
You work in a logical order and at your own pace. The portal remembers where you left off and shows your progress on a dashboard.
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Founder and idea
Who you are, what you want to achieve and why this is the right moment.
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Strategy
A SWOT analysis (strengths, weaknesses, opportunities and threats), the confrontation matrix that shows which combinations deserve priority, and the choices that follow from it.
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Marketing and organisation
Product, competition, promotion, distribution and staff, plus how you organise the business.
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Financial plan
Investments and financing, costs, revenue, cash flow and the profit and loss account. You set your own assumptions, the planner does the arithmetic.
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Check and export
The quality meter points out where your plan is still thin. Then you export a polished document in PDF or Word, with a table of contents, financial tables and your own brand colour.
Industry knowledge
Knowledge of your industry, figures of your own
You do not start with a blank page. The planner gives direction for your sector, while the financial choices stay with you.
Tied to your industry from the first field
Classify your business with the international ISIC code of the United Nations, the North American NAICS code or the Dutch SBI code. The planner uses your industry to suggest guidance and examples per part. You change what does not fit and keep what does.
Your financial planning is your own: detailed and forward-looking. Where it adds something, the planner puts your assumptions next to sector data as a reality check.
Guidance that matches practice
At every field you read what a bank, microlender or investor wants to see at that point.
- What a lender expects at this point
- Pitfalls that often occur in your sector
- An example sentence to adopt or adapt
AI under your control
AI that thinks along, on your terms
Every part also works without AI. If you want help with writing or a second opinion, you switch it on where you choose.
Inspire
Stuck on a field? Inspire shows three example wordings for your sector. You adopt one, adapt it or use it as a starting point.
Improve
Your text is there, but the tone or structure is not quite right. Improve rewrites your own words into a tighter version. You decide whether to keep it.
Firmfocus Advisor
Your AI adviser, included with every membership. Ask a question about your market, financing or a strategic choice and get an answer with the page you are working on as context.
You decide what the AI gets to see
Reassuring for every business owner, and just as relevant for accountants and advisers who work with client data.
You switch AI on or off per part
The AI only processes what you enter yourself
Your text is not shared with other users or reused
Switching on or off does not change your saved plan
Background knowledge
Read up on every chapter first
The Firmfocus knowledge base explains what goes into each part of your plan, with worked examples and the rules in major markets.
- The plan itself: how to write a business plan and a business plan example and template.
- The money you need: startup costs and your financing plan.
- The forecasts: the profit and loss forecast, the cash flow forecast and your sales forecast and break-even.
- Everything else about starting: the Start a business theme in the knowledge base.
Frequently asked questions
Is the Business Planner also suitable for an existing business?
Does the planner work for businesses outside the Netherlands?
Does the planner include industry figures?
Can I use the planner without AI?
Can I use the planner for my clients?
In what form can I share my plan?
Does my membership renew automatically?
Maak gebruik van onze ondernemerstools en de laatste branche-informatie
Verkrijg direct toegang tot alle stappen, downloads en tools voor ondernemers.
- Toegang tot de meest actuele bedrijfstakcijfers
- Ondernemingsplan online tool — schrijf en download naar MS Word
- Download tools en templates voor ondernemers
- Vergelijk en bewaar uw eigen cijfers met het branchegemiddelde